Inside Hue: Jelani Pomell - Exploring Self-Initiated Works (Part One)

Inside Hue: Jelani Pomell - Exploring Self-Initiated Works (Part One)

This article first appeared in our pilot issue of Hue Magazine: Outset. To purchase a copy of Hue, click here

Author: Jelani Pomell - Graphic designer, believer in Jesus, photographer, videographer and branding consultant. A self-confessed comic book geek, watch fanatic, assassin and a lover of things aesthetically pleasing. (All images copyright Pomell)

'In the beginning God created the heavens and the earth. The earth was without form, and void; and darkness on the face of the deep. And the Spirit of God was hovering over the face of the waters'

I believe that creativity is at the core of our being and that creation is part of our human makeup, our DNA. One thing that inspires me the most is the idea of being created, that humanity and nature wasn't an accident, that we were 'designed' with a purpose. I guess for me creativity is something that inspires, yet pulls, creating an internal desire to open up and be explored. As a creative I realise that I have a need to always express myself, even within the limitations and confinements of any given brief.

So I'm a 23 year old guy, from South London. In school, I remember wanting to become an Architect. The idea of designing, planning and constructing grand structures really appealed to me. I saw a beauty in composition and structure and wanted a way in which delve into it. This developed very quickly into the love for graphic design which I then went onto study at college and university. There, I learnt about concepts, typography, composition, communicating ideas etc. During these years I bought a camera to aid my design work, to add another element of communicating. I fell in love with photography and its ability to tell a story. In my work I try to incorporate many of the principles I learnt whilst studying graphic design as I feel it gives my work an added sense of uniqueness.

Through my viewfinder, the world has a sense of clarity, beauty and untouched territory. I have been seeking to explore and develop new ideas in which to understand the world around me. As a photographer, it is important to be open minded and to see the world from a unique perspective based on life experiences. I found that as I become more accustomed to the processes used in photography I begin to learn what it means to really see things in a different way. Through the camera I am able to portray and access the deeper aspects of a person’s soul, character and their vulnerabilities. It is a journey of constant discovery, recognising the importance of people and how their stories may influence others.

Over the last few years I have been fortunate enough to travel the world through work and collaborate with some major brands - River Island, Mr Porter, Hackett, Sennheiser, Reebok and music artists such as Labrinth. Each have their own need, brief and their own agenda. These vary drastically depending on the brands belief, values, identity and vision. It keeps each project interesting and as a freelancer my job is to always to deliver to the brief and to ensure the need of the client is met. Some briefs allow much more of your own personal creative input, but sometimes working for a client can be limiting and true satisfaction is never really met. My aim is to one day be given total freedom in a way which I can push the brief to the limits of my creativity, and as a result it would be challenging, exciting and full of risk. Upon reflection I realise the creative in me always desires more. So, I made a decision not to chase work that does not fuel my imagination as I feel it hinders the development of my ever evolving craft.

Click here for Part Two...

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